This video by Veritasium explains it really well. Pulling in quality likes is much more valuable than pulling in numbers.
However if you have followers who are clicking and liking your blog link and are going to your site directed from your social profiles, this is called Social Signals. Meaning it's directing traffic to your site, having carried through SEO in search pages. Also, if you have lots of fans, it means your posts will actually have greater reach across the biggest community Globally (FB), you just need to sustain their interest. So this is where the quality of your content is liked and SEO cross-over but both are classed in similar ways. It's a difficult balance of have and the reason a lot of large orgs look at the continuation of their strategy rather than one hit wonders.
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Kathryn is a Digital Marketing and Communications Specialist with 14+ years in the industry working with SME's and individuals, to corporate and public sector organisations. She is also a mum and one of the pioneers of holistic marketing - digital, consumer convergence. and practical management.