The Simple Digital Marketing Series are 6 module workshops that get straight to the nub of digital marketing for small businesses and charities. No hype, no unnecessary jargon, just clear explanations of how something works and whether it’s relevant for your business or not, saving you and your business a lot of wasted time and budget in the long-run. The workshops are centred around the most talked about yet misunderstood core fundamentals of digital marketing – Social Media, SEO, Content Marketing, Paid digital advertising (PPC/Adwords/Paid Social), and campaign, delivery (project management, benchmarks, metrics).
Each workshop outlines:
how each activity works, demystifying the jargon that surrounds it
how they integrate with each other to amplify the end results – integrated marketing
how mobile devices have changed the approach
all grounded with practical methods to build your own strategy
packed with useful stats and applications to use.
The workshops are fast-paced, fun and interactive using a combination of lecture-based learning and hands-on practical activities. Technology is used during the workshops but kept to a minimum, so the focus is on learning and understanding of how to simplify actions without getting caught up in the mechanics.
By the end of the training each attendee will have the outline of a comprehensive digital and social media marketing strategy with timed plan approach to implement on your own terms, or with their team.
1. Simplifying Social Media Marketing: The truth behind the hype and understanding how social media integrates across your business, benefiting your business.
Beyond Best Practice Social Media - Learn what will work for you
Current Stats and Trends
How Social and SEO converge
Memes, Virals and Hashtags - Know their place
2. SEO made Simple: Best Practice and SEO step by step checklist
Best Practice SEO checklist - to put into practice immediately
Understand what lurks beneath that's working for or against your sites search rank
Common Small business obstacles
How SEO integrates across the whole of digital marketing
3. Content Marketing: Part 1: Why and how it benefits your business
Business Benefits of Content Marketing
The difference between Paid, Owned and Earnt media
Finding your medium - Blogging, Vlogging, writing
SEO, Content and Social Media convergence - the power team
4. Content Strategy: Part 2: Create your own Content Marketing Strategy
Fast-paced ideation workshop
Team and Time management delivery
Building in metrics
Create your own Calender
5. PPC and Digital Advertising
PPC/ Adwords - How it works
Paid Social - LinkedIn, Facebook, Twitter
Banner and affiliate advertising
6.Smart Project Management & Delivery: Structural tactics to manage your own strategy, team, and put it into action.
Putting it altogether - Strategic Checklist
Agile Vs Waterfall project management
Managing your team effectively - virtual suppliers or in-house
Who's it for: Small business owners. Professionals in planning, design, strategy and implementation within marketing, mobile, website design, mobile applications, PR, and Advertising.
About the Trainer Kathryn McMann has 15+ years’ experience in marketing, digital and communications. She has been a lecturer at Kings College London, and created and delivered greatly sought after digital marketing strategy and social media courses through University College London (UCL) which The Simple Digital Marketing Series are based upon (and the UCL courses are still based on). Kathryn has worked with a huge cross range of industries from fitness and nutrition, to finance and pensions. With companies of all sizes to individuals from all walks of life. Clients have included Barclaycard, The British Library, UAL, Royal College of Nursing and The British Council.