What is Holistic Marketing?

Holistic marketing is about creating and developing integrated strategies for brands, campaigns and sales tactics that consider the entire life-cycle of a product or service, crossing departmental boundaries within organisations. It takes a 360o view of all the elements of a business; including the elements of the business the customer doesn’t usually see as well all customer-facing media, (traditional, digital and social channels) to create strong, consistent and powerful multi-platform marketing narratives.

 


The benefit of using a holistic approach is the efficiency, consistency and alignment it brings to the marketing process. By working with a cross-section of internal and external stakeholders and looking at the “big picture” of how a company works, synergies are developed that reinforce the brand message; different customer touch-points are linked seamlessly; resources are directed to where it will be most effective; duplication of effort is reduced, and risks are spotted and addressed before they become expensive problems.

IT CAN BE SPLIT INTO THREE CORE PRACTICES:

- 360 degree Strategy: A marketing strategy that utilises both on and offline tactics to best achieve its objectives, presenting a a seamless brand image to potential buyers.

- 360 degree Communications: Full project management of communications and implementation across departments and all stakeholders, ensuring consistency and clarity in the final finish and behind the scenes.

- 360 degree Concept: A threaded concept that connects each channel or platform through an idea or narrative that encourages curiosity and supports pollination onto other mediums to present a strong and united brand image.

 

0