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How are Facebook and Google the same? Algorithm choice

29/3/2016

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Let's start with what an empty like is. Empty likes are people who 'follow' by liking a Facebook page without any intention of engaging with the brand page or it's content. These could be social spammers who are paid to like some Facebook pages and therefore like others to throw off the spammer scent, or these could be friends or family who will like your page but never again look at 'Plumbers Unite', for example. Quality Facebook followers are far better from empty likes. The 'empty likes' actually work against FB pages. Essentially the algorithm of the feeds work the same way in FB as does Google search pages. It's all about relevance to the viewer/audience. If it is proved that people are interested in your link (terms, relevance) then it will show up in their feeds more. It's that simple. It's all about giving the audience what they want. In FB, the more empty unengaged followers you have in FB, FB will limit the number of your FB followers who see your posts, meaning it's wasted energy.

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    Kathryn is a Digital Marketing and Communications Specialist with 14+ years in the industry working with SME's and individuals, to corporate and public sector organisations. She is also a mum and one of the pioneers of holistic marketing - digital, consumer convergence. and practical management.

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Kathryn McMann Consultancy Ltd is a digital agency that will match the team and solution to suit the clients needs, from our centrally managed team of specialists.
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Kathryn McMann has over 17 years experience in marketing, digital and communications, as a strategist, a creative, a lecturer, trainer, and vlogger. 
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