In Challenges of Marketing to the Connected Consumer, Kathryn discusses the Global Digital Trends; the growth of mobile devices and how this affects how Connected Consumers access content in all its forms, introducing omnichannel progression. It outlines how the Connected Consumers seamlessly interact across platforms and devices, how they relate to brands and how fragmented in-house management impacts fragmented messaging and consumers buying choices.
The talk outlines several industry case studies who have successfully created a seamless experience for their connected target audience, both on and offline; and identifies the challenges and obstacles this brings to companies, outlining the solutions to effectively streamline tactical delivery through carefully considered planning and in-house management techniques to solve them.
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Kathryn is a Digital Marketing and Communications Specialist with 14+ years in the industry working with SME's and individuals, to corporate and public sector organisations. She is also a mum and one of the pioneers of holistic marketing - digital, consumer convergence. and practical management.