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  • Home
  • Think King training
    • Book
    • Think King FAQs
  • Downloads
  • Services
    • Training Workshops
    • Business Communications
    • Social Media Marketing
    • Content Marketing
    • Web Design and SEO
    • Service Design
    • Video Marketing
  • Clients
  • About
  • Contact Kathryn

Template for smart seamless management for Agile campaign delivery

25/11/2016

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How to implement a holistic campaign:

To make a campaign look seamless on the outside, effortlessly engaging with multiple consumers or audiences at different entry points (customer-touchpoints), it is essential to design and plan with the companys' processes and systems in mind, streamlining the build and delivery for the 'brands' people (employees, suppliers, audience and external advocates), and cross-departmental communications.


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Win more customers by asking the right questions (requirements) 

5/9/2016

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In this blog post, I’ve combined project management principles and applied them to the business of sales and marketing to show how important it is to understand a customer’s needs and wants (requirements) to complete the sale, again and again. 

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How are Facebook and Google the same? Algorithm choice

29/3/2016

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Let's start with what an empty like is. Empty likes are people who 'follow' by liking a Facebook page without any intention of engaging with the brand page or it's content. These could be social spammers who are paid to like some Facebook pages and therefore like others to throw off the spammer scent, or these could be friends or family who will like your page but never again look at 'Plumbers Unite', for example. Quality Facebook followers are far better from empty likes. The 'empty likes' actually work against FB pages. Essentially the algorithm of the feeds work the same way in FB as does Google search pages. It's all about relevance to the viewer/audience. If it is proved that people are interested in your link (terms, relevance) then it will show up in their feeds more. It's that simple. It's all about giving the audience what they want. In FB, the more empty unengaged followers you have in FB, FB will limit the number of your FB followers who see your posts, meaning it's wasted energy.

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Social Media Marketing: How did we get here?

5/1/2016

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When talking about social media as a marketing tool, it is now the general consensus that we are witnessing the advent of a whole new era where digital communications are integral in all we do. The way people are interacting with companies has changed and communications between businesses and customers are no longer unidirectional, they’ve become more complex and heterogeneous. During the last few years, social media has become the trending topic when discussing marketing strategies. From small local businesses to the largest corporations, an online presence is a must.
Has social media changed the way we communicate with others? Yes.
Is it revolutionizing it? Not really.

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What is User Generated Content (UGC) ?

18/8/2015

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TopShop partners with Google for London Fashion Week with amazing results

3/2/2015

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5 Don’ts When Using Social Media for Your Business

17/6/2014

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We are aware that you may have seen thousands of articles like this on the web but it’s always good to remind yourself of some of the unwritten rules to deal with your social media activity, especially if you are an SME trying to find your way into the social media sphere for the first time.

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Challenges of Marketing to the Connected Consumer : Slides

14/5/2014

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Challenges of Marketing to the Connected Consumer kathryn mc mann from Kathryn McMann Consultancy Ltd
In Challenges of Marketing to the Connected Consumer, Kathryn discusses the Global Digital Trends; the growth of mobile devices and how this affects how Connected Consumers access content in all its forms, introducing omnichannel progression. It outlines how the Connected Consumers seamlessly interact across platforms and devices, how they relate to brands and how fragmented in-house management impacts fragmented messaging and consumers buying choices.
The talk outlines several industry case studies who have successfully created a seamless experience for their connected target audience, both on and offline; and identifies the challenges and obstacles this brings to companies, outlining the solutions to effectively streamline tactical delivery through carefully considered planning and in-house management techniques to solve them.
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Bodyform’s Successful Viral Video in Response to potentially disastrous Facebook comment

26/11/2013

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Top Youtube Channels: How they did it – Youtube Social Series

30/7/2013

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In the final post from the Youtube Social Series, (much later than planned), we’re looking at popular channels, and what they do to drive engagement, increase their SEO heirarchy in Youtube’s personalised feed and encourage seeders to share.
In Youtube Social Series previous post we discussed how to Customise your own branded Youtube Channel to make it work for your message and brand, to help build and sustain your community.

In the final post from the Youtube Social Series, we’re looking at popular channels, and what they do to drive engagement, increase their SEO heirarchy in Youtube’s personalised feed, next video, and encourage seeders to share.
In Youtube Social Series previous post we discussed how to Customise your own branded Youtube Channel to make it work for your message and brand, to help build and sustain your community.

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TOP 10 Most Subscribed Channels

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Guide to Customising your Youtube Channel - Youtube Social Series

25/7/2013

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This post is the third part in Youtube Social Series, which is all about the recent changes made to Youtube earlier this year and how they affect the habits and Youtube users (Youtubers) journey across the platform; how they are encouraged to interact and engage with branded channels as well as sharing and uploading videos.
In last week’s post we looked at how Youtube’s navigational redesign has personalised the experience for users, which has also benefitted Channel owners.
This week I am looking at what you need to customise your own Channel to help build and sustain your subscription community.


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Youtube’s Personalisation – Youtube Social Series

16/7/2013

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This post is the second part in a series called Youtube Social Series which is all about the recent changes made to Youtube earlier this year and how this affects the habits and Youtube users (Youtubers) journey across the platform; how they are encouraged to interact and engage with branded channels as well as sharing and uploading videos.
In last week’s post we looked at how Youtube’s integration with Google+ has streamlined a Youtubers experience; how it has made creating live informative videos faster and simpler than ever before; the creation of two variations of audience viewing and participation; and of course increased SEO for videos and related links via the overarching service data-source that is Google, as part of Google’s Search plus Your World.
This week, I am looking at how Youtube’s recent redesign helps increase subscriptions and seeding across the platform, and the unforeseen barriers.

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Youtube’s Social Series: Google+ integration with Youtube

9/7/2013

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As part of Youtube’s Social Series I will be dissecting and explaining the recent changes to Youtube in design, capability and partnerships that have evolved the way users interact with each other and across external platforms; how it has widened the opportunity to extend your reach further (without advertising overkill); and streamlined the process to build even more successful community-led channels.
In Youtube’s Social Series:
  1. Google+’s integration with Youtube (this week)
  2. Youtube’s Personalisation
  3. Guide to Customising your Youtube channel
  4. Top Youtube Channels: How they did it.


The first week: Youtube’s integration with Google+

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The Social Media Low-Down: Whitepaper

23/1/2013

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There is a lot of detail out there as to what ‘you’ should be doing in Social Media but nothing that goes into depth about Why. The Why is why we create a strategy rather than throw money and time at tactics. 

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The future of multi-player strategy games?

21/7/2011

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A powerfully aerobic and addictive (depending on your physical and mental stamina), multi-touch strategic battle game. Could this involve a team pre-plan strategic wall to build on cooperation and collective strategy? The whole process from finish to end would be a brilliant team adventure.​

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User-centred designed products

19/7/2011

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Practical pillows built with the tactile-user in mind. It's the personal touch (they say) and yet because it's not a person that makes it a bit disturbing. 
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Gotta Share

13/6/2011

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This is how a presentation should be. Engulfs the senses. This gives me tingles.
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    Blog Author:

    Kathryn is a Digital Marketing and Communications Specialist with 14+ years in the industry working with SME's and individuals, to corporate and public sector organisations. She is also a mum and one of the pioneers of holistic marketing - digital, consumer convergence. and practical management.

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Kathryn McMann Consultancy Ltd is a digital agency that will match the team and solution to suit the clients needs, from our centrally managed team of specialists.
Think KingTM training is unique to KMC. 
Kathryn McMann has over 17 years experience in marketing, digital and communications, as a strategist, a creative, a lecturer, trainer, and vlogger. 
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