To make a campaign look seamless on the outside, effortlessly engaging with multiple consumers or audiences at different entry points (customer-touchpoints), it is essential to design and plan with the companys' processes and systems in mind, streamlining the build and delivery for the 'brands' people (employees, suppliers, audience and external advocates), and cross-departmental communications.

In Challenges of Marketing to the Connected Consumer, Kathryn discusses the Global Digital Trends; the growth of mobile devices and how this affects how Connected Consumers access content in all its forms, introducing omnichannel progression. It outlines how the Connected Consumers seamlessly interact across platforms and devices, how they relate to brands and how fragmented in-house management impacts fragmented messaging and consumers buying choices.
The talk outlines several industry case studies who have successfully created a seamless experience for their connected target audience, both on and offline; and identifies the challenges and obstacles this brings to companies, outlining the solutions to effectively streamline tactical delivery through carefully considered planning and in-house management techniques to solve them.

This post is the third part in Youtube Social Series, which is all about the recent changes made to Youtube earlier this year and how they affect the habits and Youtube users (Youtubers) journey across the platform; how they are encouraged to interact and engage with branded channels as well as sharing and uploading videos.
In last week’s post we looked at how Youtube’s navigational redesign has personalised the experience for users, which has also benefitted Channel owners.
This week I am looking at what you need to customise your own Channel to help build and sustain your subscription community.

This post is the second part in a series called Youtube Social Series which is all about the recent changes made to Youtube earlier this year and how this affects the habits and Youtube users (Youtubers) journey across the platform; how they are encouraged to interact and engage with branded channels as well as sharing and uploading videos.
In last week’s post we looked at how Youtube’s integration with Google+ has streamlined a Youtubers experience; how it has made creating live informative videos faster and simpler than ever before; the creation of two variations of audience viewing and participation; and of course increased SEO for videos and related links via the overarching service data-source that is Google, as part of Google’s Search plus Your World.
This week, I am looking at how Youtube’s recent redesign helps increase subscriptions and seeding across the platform, and the unforeseen barriers.

As part of Youtube’s Social Series I will be dissecting and explaining the recent changes to Youtube in design, capability and partnerships that have evolved the way users interact with each other and across external platforms; how it has widened the opportunity to extend your reach further (without advertising overkill); and streamlined the process to build even more successful community-led channels.
In Youtube’s Social Series:

1. Google+’s integration with Youtube (this week)
2. Youtube’s Personalisation
3. Guide to Customising your Youtube channel
4. Top Youtube Channels: How they did it.

The first week: Youtube’s integration with Google+