How to implement a holistic campaign:
To make a campaign look seamless on the outside, effortlessly engaging with multiple consumers or audiences at different entry points (customer-touchpoints), it is essential to design and plan with the companys' processes and systems in mind, streamlining the build and delivery for the 'brands' people (employees, suppliers, audience and external advocates), and cross-departmental communications.
As part of Youtube’s Social Series I will be dissecting and explaining the recent changes to Youtube in design, capability and partnerships that have evolved the way users interact with each other and across external platforms; how it has widened the opportunity to extend your reach further (without advertising overkill); and streamlined the process to build even more successful community-led channels.
In Youtube’s Social Series:
The first week: Youtube’s integration with Google+
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Kathryn is a Digital Marketing and Communications Specialist with 14+ years in the industry working with SME's and individuals, to corporate and public sector organisations. She is also a mum and one of the pioneers of holistic marketing - digital, consumer convergence. and practical management.