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  • Home
  • Think King training
    • Book
    • Think King FAQs
  • Downloads
  • Services
    • Training Workshops
    • Business Communications
    • Social Media Marketing
    • Content Marketing
    • Web Design and SEO
    • Service Design
    • Video Marketing
  • Clients
  • About
  • Contact Kathryn

Template for smart seamless management for Agile campaign delivery

25/11/2016

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How to implement a holistic campaign:

To make a campaign look seamless on the outside, effortlessly engaging with multiple consumers or audiences at different entry points (customer-touchpoints), it is essential to design and plan with the companys' processes and systems in mind, streamlining the build and delivery for the 'brands' people (employees, suppliers, audience and external advocates), and cross-departmental communications.


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Win more customers by asking the right questions (requirements) 

5/9/2016

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In this blog post, I’ve combined project management principles and applied them to the business of sales and marketing to show how important it is to understand a customer’s needs and wants (requirements) to complete the sale, again and again. 

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How are Facebook and Google the same? Algorithm choice

29/3/2016

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Let's start with what an empty like is. Empty likes are people who 'follow' by liking a Facebook page without any intention of engaging with the brand page or it's content. These could be social spammers who are paid to like some Facebook pages and therefore like others to throw off the spammer scent, or these could be friends or family who will like your page but never again look at 'Plumbers Unite', for example. Quality Facebook followers are far better from empty likes. The 'empty likes' actually work against FB pages. Essentially the algorithm of the feeds work the same way in FB as does Google search pages. It's all about relevance to the viewer/audience. If it is proved that people are interested in your link (terms, relevance) then it will show up in their feeds more. It's that simple. It's all about giving the audience what they want. In FB, the more empty unengaged followers you have in FB, FB will limit the number of your FB followers who see your posts, meaning it's wasted energy.

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Youtube’s Social Series: Google+ integration with Youtube

9/7/2013

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As part of Youtube’s Social Series I will be dissecting and explaining the recent changes to Youtube in design, capability and partnerships that have evolved the way users interact with each other and across external platforms; how it has widened the opportunity to extend your reach further (without advertising overkill); and streamlined the process to build even more successful community-led channels.
In Youtube’s Social Series:
  1. Google+’s integration with Youtube (this week)
  2. Youtube’s Personalisation
  3. Guide to Customising your Youtube channel
  4. Top Youtube Channels: How they did it.


The first week: Youtube’s integration with Google+

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    Blog Author:

    Kathryn is a Digital Marketing and Communications Specialist with 14+ years in the industry working with SME's and individuals, to corporate and public sector organisations. She is also a mum and one of the pioneers of holistic marketing - digital, consumer convergence. and practical management.

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Kathryn McMann Consultancy Ltd is a digital agency that will match the team and solution to suit the clients needs, from our centrally managed team of specialists.
Think KingTM training is unique to KMC. 
Kathryn McMann has over 17 years experience in marketing, digital and communications, as a strategist, a creative, a lecturer, trainer, and vlogger. 
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