CONTENT MARKETING

​Content marketing is the glue that binds a strong digital marketing campaign. It reflects a brands values, product features and benefits, increases traffic and sales, all whilst speaking to multiple target audiences at the same time.  But the creation and management of content output is time consuming and requires resources.
Whether you need to create content for your social media profiles, such as banners, or infographics, or if your strategy requires regular content curation, I will always build it in to coincide with your larger campaign aims.
Moreover, auditing your content can help save on budget and time,  and determine the quality and the effectiveness. 

CONTENT MARKETING SERVICES

STRATEGY & DEVELOPMENT

I can help you formulate a content marketing strategy for your business and help you audit your content.

• Content Marketing Strategy: I can help you formulate strategies based on your business’ needs, with an implementation plan and metrics. 
• Content Marketing Audit: I’ll help you determine what is and what isn't effective, which content is relevant or irrelevant to your customers, what content types to use to attract more customers, etc.
• Content Creation: I can help you create content that’s effective and engaging for your audience.
• Consultation: I can advise and help you improve your campaign as well as your company’s ROI. ​

CONTENT MARKETING TRAINING WORKSHOP

Content Calendar: Practical workshop to develop an on-brand easy-to-understand content calendar for you and your team to implement. Includes roles and responsibilities. 

​Content Creation and Curation Strategy: Learn how to train your team to create, gather, manage and delivering relevant and effective content for your company in-house. 

The Science behind Content Marketing - learn why and how Content Marketing works and the benefits business.  This course is ideal for gaining valuable buy-in from your team. 

Contact Kathryn to enquire about the course/s, dates available, and to book. 

Contact Kathryn

Create Your Own Content Marketing Strategy: You team will ;earn why content marketing strategies are essential to growing your business, with tools and best practice of how to formulate the perfect strategy for your company. ​Create your Own Content Strategy in a fast-paced interactive, ideation workshop. This involves your team of stakeholders, on-boarding from the start, plan time delivery and agree on responsibility. Metrics and benchmarks are also built in at this stage to keep everyone on target. 
This workshop can be supported with an add-on Content Calender Workshop, to integrate delivery around key company timings and annual objectives.

CONTENT MARKETING CREATION & DESIGN

• Create one-off pieces
• Create an branded series of content (videos, animation, blog posts) ;
• or advise on a current campaign and it’s integration with the company ROI as a whole.

TYPES OF CONTENT

• Social banners
• Graphics/images
• Photo collages
• Videos - regular series and singular
• Memes
• Whitepapers

• ​Podcasts
• ​Infographics 
• ​Blogs
• AMAs (Ask Me Anything)
• Twitter Chat
• Live video​

• Music samples
• ​Digital PR 
• Twitter Chat
• Ebooks
• Audio guided tours
• Forums

​Get in touch to discuss your Content Marketing

Contact Kathryn

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Kathryn’s expertise are second to none when it comes to digital marketing strategy. ​

Micheal Green

Head of Marketing

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Kings Place

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