The Marketing Strategy Campaign Checklist is a list of what to include when writing your a Campaign strategy. It outlines your reasoning, campaign boundaries, limitations, and how it can be delivered. The document needs to be clear, succinct and not too long, so all stakeholders know what the focus is, timing and their place within it. It contains a lot of necessary information and it's easy to forget or overlook bits that might not concern you. This document is a simple reference guide to creating a comprehensive digital marketing campaign strategy.
Marketing campaigns are built and dissolved by the power of it budgets. With so much data available companies of all sizes can track the success of their channels and marketing mediums but when it comes to budgets it becomes a little harder to set, particularly when you don't know how much you have to start or how far you can go. Digital marketing budgets can be based on quick-fire results. This digital marketing budget template can help you plan, strategise and estimate as well as document the progress of any marketing campaign. Download my Digital Marketing Budget template.
Th marketing industry loves acronyms but it can get very confusing understanding. Do you know the difference between UX, CX, CTA, ROI and CRO. This Marketing Acronyms documents explains commonly used abbreviations, acronyms and the traditional SWOT and PEST. Does it really matter? Unfortunately yes. Despite yet more jargon to remember it does help create structure and unite conversation when jumping across channels. Download my Marketing Acronyms document and keep it to hand so you don't have to remember it. I will be updating this document from time to time so do pop back. If there are important ones that you feel should be on this document please contact me and let me know.
Traditional marketing used to be much more static than marketing is today. This is because digital has made it faster to act, react, and gather data to then adapt a strategy. Marketing activity used to work in silos, have separate departments and separate teams that only came together when 'looking' at the big picture or from a top-level position making all the decisions without insight into what's happening in real-time. However with the exponential progression digital has had on communications, inside as well as outside of an organisation, activity needs to integrate and collaborate at a rate and so departments need to be in constant contact to react and innovate to keep up with consumers. The marketing comparison table looks and compares 4 core elements of where this affects businesses. The commercial landscape, internal communication, delivery and results.
Sometimes you just need a bit of inspiration so I've put together a list of marketing mediums, tactics, general 'things to do' to reach an audience, in a table as a resource you can visit again and again. Download my Marketing Techniques table, with tons of ideas for content and marketing outreach. I will update the document from time to time so do check back. If you think there are vital bits missing please do contact me and let me know so I can add them.
Never go forth without a good plan, and always get it down on paper. Download my Quick-Fire Digital Marketing Strategy table template. Print it, write on it, pin it up on your wall, refer to it daily. It is a simple strategy template that will help you get your initial structure down, and because it's so simple it's easy to reproduce once you're happy with your list. It includes the medium, where, when/frequency and there's space to includes KPIs and metrics, all making it excellent to review on a regular basis to keep you focused and on target. For more a more detailed documenting of your metrics, download my Metrics Template.
This Digital Marketing Strategy and Time Plan template will help you develop a concrete plan that you can follow to the letter. It prompts questions that colleagues and decision-makers will ask or will need to know. It includes 3 separate worksheets for strategic planning (with reasoning/objective, KPIs, timing, volume, measurement and responses), a 12 month calender view, and metrics - all in one plan, in excel format. Use this marketing template to collaborate on Google Docs between departments, and stakeholders to build a cohesive plan together. Download my free comprehensive Digital Marketing Plan template.
A brand name and reputation is crucial to make a business stand out among it's competitors. By using my Brand Blueprint workbook you will be able to refine and hone the essence of what makes your brand unique to ensure your customers understand your value and what it is you do in a few short sentences. Download your Brand Blueprint workbook.