The Marketing Strategy Campaign Checklist is a list of what to include when writing your a Campaign strategy. It outlines your reasoning, campaign boundaries, limitations, and how it can be delivered. The document needs to be clear, succinct and not too long, so all stakeholders know what the focus is, timing and their place within it. It contains a lot of necessary information and it's easy to forget or overlook bits that might not concern you. This document is a simple reference guide to creating a comprehensive digital marketing campaign strategy.