Th marketing industry loves acronyms but it can get very confusing understanding. Do you know the difference between UX, CX, CTA, ROI and CRO. This Marketing Acronyms documents explains commonly used abbreviations, acronyms and the traditional SWOT and PEST. Does it really matter? Unfortunately yes. Despite yet more jargon to remember it does help create structure and unite conversation when jumping across channels. Download my Marketing Acronyms document and keep it to hand so you don't have to remember it. I will be updating this document from time to time so do pop back. If there are important ones that you feel should be on this document please contact me and let me know.