Never go forth without a good plan, and always get it down on paper. Download my Quick-Fire Digital Marketing Strategy table template. Print it, write on it, pin it up on your wall, refer to it daily. It is a simple strategy template that will help you get your initial structure down, and because it's so simple it's easy to reproduce once you're happy with your list. It includes the medium, where, when/frequency and there's space to includes KPIs and metrics, all making it excellent to review on a regular basis to keep you focused and on target. For more a more detailed documenting of your metrics, download my Metrics Template.