Marketing Comparison Table
Traditional marketing used to be much more static than marketing is today. This is because digital has made it faster to act, react, and gather data to then adopt a strategy. Marketing activity used to work in silos, have separate departments and separate teams that only came together when ‘looking’ at the big picture or from a top-level position making all the decisions without insight into what’s happening in real-time. However with the exponential progression digital has had on communications, inside as well as outside of an organisation, activity needs to integrate and collaborate at a rate and so departments need to be in constant contact to react and innovate to keep up with their consumers.
The marketing comparison table looks and compares 4 core elements of where this affects businesses. The commercial landscape, internal communication, delivery and results.