Branding and Value Proposition

Think King Institute hosts a one hour training session on branding and value proposition so that you can create that winning message.
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1 hour




Beginner to Intermediate


Certificate of Completion

About the Course

How do you create that winning message that fits your brand and differentiates your business from your competitors? This is exactly the essence of our brand and value proposition course. In this hour-long course, we will teach you how to craft this message effectively and how to use it to persuade your audience confidently. If you are not sure how to do so effectively, then this course will be useful for you as we breakdown the WHY of your business to show exactly what your business has to offer ahead of your competitors.

What you will learn
Course Structure 
What you get
Who is it for?

● Explore all the benefits and strengths of your products and services
● Describe and explain how these benefits help solve your audience's problems
● Be able to connect organically with your audience and differentiate your product or service effectively

  • A whole host of market research tools and methods that can be applied immediately
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for: 

Brands and marketing professionals looking to persuade their customer base more effectively or, business owners struggling to promote how their products or services solve the consumer problems and why consumers need the product.


This course is aimed at beginners who are interested and keen to learn more about branding and
positioning. A good familiarity with marketing terminologies and techniques is encouraged but all will be explained without the jargon and buzzwords in a way that anyone can understand.

Duration of Course

   1 hour session.

Times of course

  • 10-11am GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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