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Sales strategy

Create Your Own Sales Funnel Workshop

In this two-hour workshop, you will learn about ZMOT, why content works, and a guide on what to do for your business, walking you through plotting your own sales funnel path unique for your brand.
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Duration

2 hour

Module

Marketing Introduction

Level

Beginner to Intermediate

Downloads

Sales Funnel template
Quick-Fire Marketing Plan

About the Course

In this two-hour workshop we guide you through what makes a sales funnel, from defining your ZMOT, to which content and platforms could work for your brand, walking you through plotting your own sales funnel.

We dive into the art and science of funnel creation, from capturing leads to converting them into loyal customers. You will learn the strategies, tools, and tactics to optimize your sales processes and maximize revenue.

As part of the workshop you will receive the Sales Funnel template to help you build while you learn. 

What you will learn
Course Structure 
What you get
Who is it for?

Practical next steps to help you to start crafting your sales funnel. 
  • Explore the pivotal concept of the Zero Moment of Truth (ZMOT)
  • Understand why content is the key to success in the digital age
  • Transform your marketing strategies with the knowledge and skills to build high-converting sales funnels that drive growth and recurring revenue. 

  • Access to free downloads - Sales Funnel template and Quick-fire Marketing plan template to help you design your ideas and start to put them into action.
  • A whole host of market research tools and methods that can be applied immediately.
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement


This course is ideal for: 

Anyone interested in learning how to better understand how to reach, connect and engage with audiences, and professionals who would like to learn how to create their own sales funnel. 

Level/Prerequisite: 

This course is for beginners to intermediates. 


Duration of Course

   2 hour session.

Times of course

  • 9.30-11.30am GMT - Ideal for UK and European countries time-zones. 
  • 12-2pm GMT - Ideal for UK and European countries time-zones. 
  • 5-7pm GMT. - Ideal for the UK and the US time-zones. 


See course dates for set times. 

Choose times to suit your schedule

Upcoming Courses Dates

LIVE: AI Tools for Marketing

Tues 29th Oct 2024 @ 9.30am -11.30am GMT

LIVE: AI Tools for Marketing

Tues 19 Dec 2024 @ 9.30am-11.30am GMT

LIVE: AI Tools for Marketing

Tues 21st Jan 2025 @ 9.30am- 11.30am GMT 

LIVE: AI Tools for Marketing

Mon 15th March 2025 @ 9.30am-11.30am GMT 

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
L'Oreal
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.
Oxfam

FAQs

What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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