Digital PR 

In this 3-hour course learn to leverage the digital landscape to build brand reputation and secure media coverage.
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3 hours


Market Research


Beginner to Intermediate


Certificate of Completion

About the Course

Digital PR is all about combining traditional PR with content marketing, social media and search. Through this course learn to transform static news into conversations, allowing you to bypass unnecessary media to speak directly to your target audience online.

What you will learn
Course Structure 
What you get
Who is it for?

  • Digital PR Fundamentals: Gain a solid understanding of Digital PR and its integration with traditional PR, content marketing, social media, and search
  • Content Transformation: Learn how to convert static news into engaging and shareable content that sparks conversations and resonates with your target audience
  • Effective Media Utilization: Explore the dynamic landscape of digital media and harness its power to amplify your PR efforts and connect with your audience more effectively
  • Social Media Integration: Understand how to leverage social media platforms to enhance your PR campaigns, foster engagement, and build a loyal online community

  • A whole host of Digital PR tools and methods that can be applied immediately
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for: 

Anyone interested in learning to better understand Digital PR and it's integration with traditional PR        content marketing, social media and search. 


This course is for beginners to intermediates. However, it can also benefit traditional market researchers
who want to understand how to leverage social media platforms to enhance their PR campaigns, foster engagement, and build a loyal online community.

Duration of Course

   3-hour session with multiple breaks in between. 

Times of course

  • 10-1.20pm GMT - Ideal for UK and European countries time-zones. 
  • 12-3.20pm GMT - Ideal for UK and European countries time-zones. 
  • 5-8.20pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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