Get To Know Your Audience: Market Research Methods

In this 90 minute course, you will learn how to really define your target audience through a multitude of data and tools for greater on-page conversion, tailored advertising and helping you create engaging content that sells.
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1.5  hours


Market Research


Beginner to Intermediate


Certificate of Completion

About the Course

Knowing who you are targeting is everything in a marketing campaign. In this 90 minute course, you will learn multiple market research methods to help you define your target audience. By understanding their needs and wants you are able to predict and influence their purchase decisions, create specific targeted adverts, use relevant keywords in campaigns and create more engaging content. Through effective online research, you can compare your products and services and assess the pricing of your products more effectively. In this course, you will also learn the best tools to use to draw important data about current users and customers and to reach new seeders.

What you will learn
Course Structure 
What you get
Who is it for?

  • Exploring the different types of audiences and what makes yours unique
  • Understand your consumer traits and characteristics to help tailor ad targeting and create more        engaging content
  • How to generate data and analytics to provide insights into the demographics of your audiences across platforms
  • The multiple data platforms that are available on the market

  • A whole host of market research tools and methods that can be applied immediately
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for: 

Anyone interested in learning how to better understand and segment their their audiences.
And professionals who would like to learn how to create campaigns that engage their customers.


This course is for beginners to intermediates. However, it can also benefit traditional market researchers
who want to understand the wider possibilities of using digital platforms and mediums.

Duration of Course

   1 hour session.

Times of course

  • 10-11am GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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