Market Research Methods: Get To Know Your Audience: 

In this 4 hour course, you will learn how to really define your target audience through a multitude of data, segment and social listening tools, and AI tools, for- better selling; targeting; greater on-page conversion; tailored advertising and helping you create engaging content that sells! It's a core foundation course for all sales and marketing.
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Duration

4 hours
2x 2hour sessions

Module

Market Research

Level

Beginner to Intermediate

Certification

Certificate of Completion

About the Course

Knowing who you are targeting is everything in a marketing campaign. In this 4 hours course, you will learn how to define your target audience segments; understand their psychological needs and drivers, and be able to predict and influence buying decisions. 
In this course, you will also learn the best segmentation and research tools and powerful AI tools to use to draw important data about your current users and customers, reach new customers and markets, to reaching and building new seeders. 
We will teach you industry methodologies that will help you see your products and services from the perspective of your audience, gather crucial directional data, and be able to compare your  products and assess pricing more effectively. We cover a range of tools and methods for different advertising platforms, keywords for different media across campaigns and create more engaging content.  

What you will learn
Course Structure 
What you get
Who is it for?

  • We explore the different types of audiences and segmentation
  • Understand your consumer traits and characteristics and psychological habits to build your consumer profile, and be able to help tailor ad targeting and create more engaging content
  • The AI tools that will help you define and reach out to new customers for selling and all marketing areas such as email, content, advertising.
  • How to generate data and analytics to provide insights into the demographics of your audiences across platforms
  • Create a plan of action and tools to utilise for your business going forward.

  • A whole host of market research tools , AI tools, and methods and frameworks that can be applied immediately
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement



This course is ideal for: 

Anyone interested in learning how to better understand and segment their their audiences for better advertising ROI. 
And professionals who would like to learn how to create campaigns that engage their customers.

Level/Prerequisite: 

This course is for beginners to intermediates. However, it can also benefit traditional market researchers who want to understand the wider possibilities of using digital platforms and AI data tools.


Duration of Course

   4 hours, 2x sessions.

Times of course

  • 10-12am GMT - Ideal for UK and European countries time-zones. 
  • 12-2pm GMT - Ideal for UK and European countries time-zones. 
  • 5-7pm GMT. - Ideal for the UK and the US time-zones. 


See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates


Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
L'Oreal
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.
Oxfam

FAQs

What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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