PPC: Create Your Own Advert

In this 2-hour course, you will learn what Pay Per Click (PPC) advertising is, how it works, and the steps to create your own advert.
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2 hour


Market Research


Beginner to Intermediate


Certificate of Completion

About the Course

Pay Per Click is well-known as an advertising platform (previously Adwords which is now Google Ads) but few know how it really works which can be costly if you are a beginner. It can be quite a complex topic to understand and costly to implement, which is why we designed this course to help make the complex simple. In this course, we break down what Pay Per Click adverts are, how your potential customers might find your product when using a search page, and what keyword terms they might use as part of their customer-journey. We also look at the bidding model behind the giant and common mistakes that can cost a lot. We also look at Google Ads (previously known as Adwords) and the other advertising options within this platform.

What you will learn
Course Structure 
What you get
Who is it for?
Through this training you will learn the following:

  • Exploring the different types of audiences and what makes yours unique.
  • Understand your consumer traits and characteristics to help to tailor ad targeting and create more engaging content.
  • How to generate data and analytics to provide insights into the demographics of your audiences across platforms.
  • The multiple data platforms that are available on the market.
  • Create your own advert
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute trends
  • Recording of the lessons to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for: 

This course is ideal for small business owners, and marketing, design and digital professionals who want a better understanding of what Pay-Per-Click advertising is and how it works.


This course is for beginner to intermediate levels. You do not need to have previous experience of Pay Per Click advertising but it will help if you familiarise yourself with the search engine pages to prepare any questions you may have.

Duration of Course

   2 hour session, with a 10 minute break.

Times of course

  • 10-12.10am GMT - Ideal for UK and European countries time-zones. 
  • 12-2.10pm GMT - Ideal for UK and European countries time-zones. 
  • 5-7.10pm GMT. - Ideal for the UK and the US time-zones. 
  • Saturdays 10-12.10pm 

See course dates for set times. 
times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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