Step By Step SEO Strategy for Success 

In this 6-hour course we look at how SEO works and go through a linear checklist that you can implement for your business immediately.
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2 hour session, in 3 sessions




Beginner to Intermediate


Certificate of Completion

From Novice to Content Pro: Discover the Strategies That Power Successful Brands in Our Essential Course!

About the Course

SEO or Search Engine Optimisation is an important part of your marketing mix and crucial to attracting inbound leads to your business. However, it is often misunderstood and either too simplified or too technical. In this 2-hour course we’ve found the perfect balance. We demystify SEO, break down how it works and when you would use it, and exactly how it can help you reach new customers at different stages of the buyers-journey. You don’t need to have a technical mindset to understand it or previous digital marketing experience. In the second half we go through a checklist of things you can do to implement and maintain for your own business and the steps to take to build your own SEO strategy.

What you will learn
Course Structure 
What you get
Who is it for?

  • Learn why SEO works and how to optimise your online presence to pull in traffic from multiple channels from across the internet
  • To implement your own SEO and create an on-going SEO strategy
  • How AI has changed how we use SEO
  • How to use voice search
  • How to create a keyword list and why it is important to
  • Where it sits within the buyer-journey, helping you define your keywords and end conversion points

  • SEO Checklist document
  • B2B and B2C examples and real-world case studies
  • Up-to-the-minute stats and trends
  • Recording of the lessons to watch-again
  • PDF of the course material
  • Support and guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is perfect for: 

Small business owners, start-ups, graphic designers, social media marketers and digital marketing professionals who want to expand their knowledge and learn about the latest SEO updates.


This is a beginner to intermediate level.

Duration of Course

6 hour course spread over 3 2hr sessions.

Times of course

  • 10-12.10 pm GMT - Ideal for UK and European countries time-zones. 
  • 12-2.10pm GMT - Ideal for UK and European countries time-zones. 
  • 5-7.10pm GMT. - Ideal for the UK and the US time-zones. 
  • Saturday 10am-12.10pm or 12-2.10pm

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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