SEO: Building Your Backlinks  

In this one hour course we will explain what backlinks are, how they relate to SEO and why they are so important to the SEO strength of your page, and a checklist of how you can build yours. 
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1 hour session 




Beginner to Intermediate


Certificate of Completion

About the Course

SEO or Search Engine Optimisation is an important part of your marketing mix and crucial to attracting inbound leads to your business. This online course explores the vital role of SEO backlinks and their significance in digital marketing. Participants will learn practical strategies for acquiring and leveraging backlinks to boost search engine rankings and increase online visibility. Whether you're a marketer, business owner, or website administrator, this course helps to equip you with essential skills needed for staying competitive in the digital landscape.

What you will learn
Course Structure 
What you get
Who is it for?

  • Explain what backlinks are and how they fit into your sites SEO
  • Learn why SEO backlinks are so important for your websites SEO strength and ranking  
  • Implementation of your own SEO backlinks 
  • Learn to leverage backlinks effectively, ultimately driving organic traffic and boosting online visibility

  • B2B and B2C examples and real-world case studies
  • Up-to-the-minute stats and trends
  • Recording of the lessons to watch-again
  • PDF of the course material
  • Support and guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is perfect for: 

Small business owners, start-ups, graphic designers, social media marketers and digital marketing professionals who want to expand their knowledge and learn about any SEO backlinks updates.


This is a beginner to intermediate level.

Duration of Course

1 hour session 

Times of course

  • 10-11am GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 
  • Saturday 10am-12.10pm or 12-2.10pm

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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