Social Media Platforms

In this one-hour course, you will learn about the various social media platforms. Including how to maximize your social media presence, teaching you effective strategies for audience engagement, content creation, and analytics. 
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1 hour


Social Media 


Beginner to Intermediate


Certificate of Completion

About the Course

This comprehensive online course on social media platforms offers a deep dive into the ever-evolving landscape of social networks. Participants will gain a nuanced understanding of the various platforms available, along with their respective pros and cons. By exploring which platforms are best suited to amplify their online presence, students will be equipped to make informed choices in their social media strategies.  Additionally, it provides essential insights into deciphering social media analytics for data-driven decision-making and optimizing the effective use of advertising and promotions, ensuring that individuals and businesses alike can harness the full potential of social media for success in the digital age.

What you will learn
Course Structure 
What you get
Who is it for?
Through this training you will learn the following:

  • The various social media platforms available to you, including the pros and cons of each platform
  • Which platforms are best suited to maximize your social media presence
  • Understanding social media analytics for data-driven decisions
  • Effective use of social media advertising and promotion
  • A whole host of market research tools and methods that can be applied immediately.
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for: 

Anyone interested in learning how to better understand social media platforms and interested in effective strategies for audience engagement, content creation, and analytics.


This course is for beginners to intermediates. However, it can also be beneficial to a business looking to expand your online reach or an individual aiming to enhance your personal brand, this course provides actionable insights for success in the dynamic world of social media. 

Duration of Course

   1 hour session.

Times of course

  • 10-11am GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 
times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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