digital marketing

The Complete
A-Z Build Your Own Digital Marketing Strategy

Design your own integrated-platform strategy with this 28-hour live training spanning over 15 digital modules, in bite-size steps, regular tasks and downloadable templates, that helps you build while you learn, to put your strategy into practice immediately! 
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Duration

28 hours - 2 hrs p/day   
3 week course

Module

Marketing Introduction 

Level

Beginner to Intermediate

Certification

Certificate of Completion

About the Course

It's easy to think that it's just too overwhelming but, we think it only takes hours—28 hours, to be exact! Think King's Complete A-Z Digital Marketing Training and Strategy-Build is a 3-week programme (28 hours) that guides students step by step, through the different stages of building a bespoke digital strategy, offering daily live, bite-sized, interactive training modules. Classes are fast-paced, and information is condensed into hourly lessons, so you don't just show up, you’re able to stay focused and present. There are regular practical activities that help put the learning into practice from the onset, and accompanying templates, guides and checklists that will help you build your strategy, step by step, while you learn. Think King offers the core building blocks that will TEACH, TRAIN AND TRANSFORM your understanding of how marketing works.  The course is broken into 3 parts - Foundations, Activity and Campaign Delivery, with 15 modules. 

What you will learn
Course Structure 
What you get
Who is it for?

Through this training you will learn the core strategies and approaches:

  • Essential foundations of any campaign - defining your audience, message, and defining your sales approach.
  • SOCIAL MEDIA: How to develop an effective social media strategy and curate the right content for your customers.
  • SALES CONVERSION: How to increase your sales conversion by building and increasing website visitors.
  • SEO OPTIMISATION: How to build a keyword list for multiple mediums and customer bases.
  • USER EXPERIENCE AND INFORMATION INFRASTRUCTURE: How to build the right framework and best practice guidelines.
  • A whole host of market research tools and methods that can be applied immediately.
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement


This course is ideal for professionals and start-ups: 

  • Actively looking to improve and innovate your social media strategy.
  • Need to know which direction to propel your business.
  • Upscaling a small business to reach new markets.
  • Looking to innovate and grow strategic ideas.
  • Refining your large business with sound tools for growth.
  • Honing skills and looking to developing new ones as a marketing professional.

Level/Prerequisite

Beginner to intermediate level. 
Some modules are more advanced than others but the course has been specifically designed to make each step simple to understand and an obvious lead into the next marketing activity.


Duration of Course

2 hours lessons daily, Monday to Friday for 3 weeks. So you won't miss the office or drop-off, or return to mountains of emails.

Times of course

  • 10-12pm GMT - Ideal for UK and European countries time-zones. 
  • 5-7pm GMT. - Ideal for the UK and the US time-zones. 


See course dates for set times. 
times to suit your schedule

Upcoming Courses Dates


Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
L'Oreal
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.
Oxfam

FAQs

What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

More FAQs

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