Think King Space: Blog
How to Hide Your Address on GoogleMyBusiness
Having a GoogleMyBusiness listing literally gets you on the map (Google Map). GoogleMyBusiness gives you the opportunity to show happy customer reviews, timely posts, event listings, direct messaging, and direct contact details all shown via your business’s knowledge graph. These all contribute to lead nurturing, direct sales, and customer clickthrough rate to your site. But to have a listing you need to Verify your address/location. This does mean putting the main location online and receiving mail there. However, not everyone wants their home address or storage location public on the internet. Fortunately, there is a way you can have GoogleMyBusiness listing and still be listed on Google Maps without publically showing your exact location. This is perfect for consultants, independent plumbers and coaches, for example, anyone who uses their home address or offers virtual services but doesn’t want to have a business address miles away and wants to reach customers nearby. Verifying your address is beneficial for your business because it has a positive impact on your technical and offsite SEO, as well as supports your social media activity and a wider strategy. By verifying your business you are showing it’s a real and credible business. This supports Google’s reputation as a reliable library resource. It also increases your Location Authority. Location Authority is the power behind helping your business get found in Google’s local search results and on Google Maps. The more Location Authority you have, the higher your business listing will rank in search results for your main location. You can connect your GoogleMyBusiness to Google Console and Google Analytics, making for a more rounded experience for the user as well as an additional increase in your SEO ranking. And it’s free. What all that and it’s free?! With Google being the number one Global search engine, it just makes sense to be on it.
5 Don’ts When Using Social Media For Your Business
We are aware that you may have seen thousands of articles like this on the web but it’s always good to remind yourself of some of the unwritten rules to deal with your social media activity, especially if you are a smaller business trying to find your way into the social media sphere for the first time. 1) Don't Focus Solely On Self Promotion An obvious one but one that I feel still needs to be said. Don’t just talk about how wonderful your services are. People are engaging with content that they find interesting so give it an angle, much like PR. You need to add value, show your platform to be a source of relevant and worthwhile informational content, and be subtle when talking about what your company does or offers. For example; throughout this blog, there will be self-promoting links that are subtle but not overbearing for the reader, and therefore your audience is more likely to take action from your advice. 2) Don't Turn Your Back On Social Interaction Especially if you are a small business. Social media is about maintaining an active community and two-way conversation with like-minded advocates, fellow follower, and your brand. Consumers often find social media to be the most efficient tool to express their ideas, questions, or complaints about companies. Get involved and build in processes to pass this information on to the right people who can deal with it. The only exception to the rule is where the channel (within the platform) has been set up for one-way informative soundbite updates for a solo specific purpose. For example, a legal court sending out updates on results from cases as they happen that day because they can’t be seen to have an opinion. 3) Don't Share Your Content At Random Times, But Do Be Consistent. Timing is important in social media. Find out when your audience is most active or when they are more likely to appreciate your posts. Especially do not ignore weekends or non-business hours. Depending on the platform and the post, these hours could be the most interactive periods for you, where your posts will gain greater impressions. 4) Don't Ignore The Many Different Ways Of Communicating The web runs on symbols – grouped characters (such as letters and numbers) forming words and data. But people are not algorithmic machines. You need to communicate mediums (Cognitive Communication), to engage with them on all communication levels. You can use images, videos, apps, games, contests, polls, info graph’s, photographs… the possibilities are endless, it just needs excellent imagination; a good idea of the technology available; tried and tested common sense; research (results from your metrics). Some mediums work better in particular platforms than others, for example, Facebook audiences love the simplicity of imagery. Find the right way to communicate with your followers. 5) Don't Try To Be Everywhere All At Once You just can’t manage them all of the time. You will be overstitching your people resources and over-promising to deliver interesting content consistently. Find out which platforms your target audiences are interacting on, and what they are interested in on that platform (the ‘Why’ – making your content relevant). You will also need to learn the capabilities of the platforms, and the best social media management software for your needs. If you need to move fast do seek the help of someone who really knows their stuff, such as a tech-savvy friend or, better still, a good social media consultant or freelancer. Social media takes time to gain traction, but speaking to someone who knows their stuff and adapting a strategy, will save you an enormous amount of time and get you your ROI faster in the long run.
7 Problems and the Solutions of Remote Team Working
Achieving the optimal working solutions remotely can be difficult at times; especially when working from home. This can be communication, collaboration and efficiency disparities across the team. Although, working remotely has significant advantages for collaboration opportunities especially when done effectively. It can as a collective have wider implications for teamwork, communication and productivity. . 1) Productivity attitudes to working from home It is likely that your team is diverse in demographics such as age, skills, experiences and qualities which can cause differing attitudes to exist about working from home. As a result, individuals will already have anticipated problems or synergies that can undermine or improve productivity. These attitudes can be based on past, pre-existing or long-term anticipations. Solution Speak with the team at regular intervals to help assess where these attitudes come from. Be open and available to listen, understand and take the initiative to identify where these attitudes stem from and regularly remind the team of the company, department and client expectations. Finally, when managing a team, it is important to lead by example by remaining realistic, avoid negativity and guide the team accordingly. 2) Technology Technology can be a double-edged sword. It can either be really helpful or disruptive especially when there are technical issues. Be aware that different technological issues exist for different people in the team. There could be connectivity issues, speed of internet which can differ by geographic region, shared computers and technologies, and even different skill levels with different skills and understanding on setting up and using new software. Solution Offer your employees the same tool and access to technology either by providing work laptops and equipment. Also ensure that your IT support team and systems are helpful and good at helping. Finally, remind the whole team of the importance of cybersecurity as any adverse infiltration can cause major issues. Finally, the training opportunities to adjust to new process and operational software must be readily available with good support. 3) Bullying and Gossip The working culture can create opportunities for inappropriate conversations and unfortunately a space for bullying and unnecessary gossip. It is important to remind the team the importance of professional conversations. If you are using WhatsApp, Skype, Teams and other collective groups, remind the team to only share information that they feel comfortable with and apply good judgement on what is appropriate, important and useful. This is not the space necessarily for inappropriate memes, banter and non-conventional beliefs or offensive content. Solution Make short and simple ground rules and remind the group that conversation is monitored by the relevant departments. Refer the team back to company policies regarding harassment, bullying and diversity as well as the importance of making the team environment as professional and polite as possible without the expense of others. 4) Channels and Approval Working from home can create blurred or warped perceptions of roles and responsibilities such as who can oversee, approve, take on and of course sign off deliverables. This is because emails and work requests can be sent to any member of the team without including the line managers in the workload. This can create quality problems, time issues and inefficiencies in the allocation of responsibilities. Solution Resolving this can be very easy by ensuring new and existing members are clear on their roles and responsibilities, who they report to and the organisation chart on who is responsible for certain processes and projects. 5) Different locations and time zones People may choose to work from different locations and time zones which can create issues on communicating deadlines, responsiveness and extent of productivity especially if they are working in rural areas with low connectivity. Solution Diarise the preferences of people working times and days and encourage the member of the team to share where they are working from. 6) Using skewed indicators of performance It is easy to use how many hours your team works as a good indicator of performance. Whilst it may show dedication, it is not a good indication of productivity. This can encourage stress, burnout and resentments. Solution Do not incentivise the number of hours worked. Do not link it to bonuses, promotion, client projects or even performance. Instead use quality, organisation, time management, meeting client deadlines and other useful categories as your measurement of good performance. 7) Wellbeing The wellbeing situation for each individual is different. Some people are dealing with loneliness, others financial burdens, and some extra caring responsibility, others health and mental wellbeing or even domestic pressures. The truth is that a manager can never truly know; however, to some extent, the safety and wellbeing of the team is important to a good manager. Solution Regularly remind the team of the support avenues available for professional and personal issues. Conduct regular one to one meetings and catch-ups as an opportunity to listen to work progress and anything that can be indicative of serious underlining issues that your colleague or team would like to let you know.
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