In the ever-evolving world of digital marketing, professionals are constantly seeking ways to enhance their professional networks, expand their reach, and gain a competitive edge.
LinkedIn, the leading professional networking platform, offers a premium subscription service known as LinkedIn Premium. Let’s look at how some of these LinkedIn Premium features can help you as a marketing professional.
LinkedIn Premium provides marketing professionals with a range of features and benefits beyond what is available in the free version of LinkedIn.
Some key offerings include:
- Enhanced Visibility: LinkedIn Premium offers expanded search filters and analytics, allowing marketers to better target their audience and improve their visibility in search results.
- InMail Messaging: Premium members gain access to InMail, a feature that enables direct messaging to LinkedIn users outside of their network. This can be valuable for initiating conversations with prospects, partners, or industry influencers.
- Profile Insights: LinkedIn Premium provides enhanced profile insights, allowing professionals to see who has viewed their profile and access detailed analytics. This information helps marketers understand their audience and engage with potential leads more effectively.
- Learning Opportunities: Premium members gain access to LinkedIn Learning, an extensive library of online courses covering various marketing disciplines. This resource can help professionals acquire new skills, stay updated with industry trends, and enhance their professional development
To determine whether LinkedIn Premium is worth the investment, marketing professionals must consider the following pros and cons:
Empty space, drag to resize
PROS:
Empty space, drag to resize
Expanded Reach: LinkedIn Premium provides tools to target specific audiences, helping marketers reach a wider and more relevant pool of potential clients and industry connections.
- Competitive Insights: With access to profile insights and analytics, professionals can gain valuable information about their competitors, such as who is viewing their profiles or engaging with their content. This knowledge can be leveraged to refine marketing strategies and stay ahead of the competition.
- InMail Advantage: InMail messaging enables direct communication with individuals who may not be within a marketer's existing network. This feature can be beneficial for initiating conversations, building relationships, and generating leads.
- Enhanced Personal Branding: Premium members have the ability to customise their profile with a premium badge and gain access to additional design features, making their profiles stand out. This can contribute to a stronger personal brand and increased credibility in the marketing industry
Empty space, drag to resize
CONS:
Empty space, drag to resize
- Cost: LinkedIn Premium comes at a price, and the cost may be a significant factor for some marketing professionals, particularly those with limited budgets or those who do not fully utilise the available features.
- Limited ROI: The return on investment from LinkedIn Premium depends on the individual's marketing objectives and the level of engagement with the platform. If a marketer does not actively leverage the premium features or fails to convert leads effectively, the cost may outweigh the benefits.
- Feature Overlap: Some of the features offered by LinkedIn Premium, such as advanced search filters and analytics, can be partially replicated by using free tools or the basic features available on LinkedIn. Marketing professionals should assess whether the additional features of Premium justify the cost.
Empty space, drag to resize
LinkedIn Premium offers marketing professionals a suite of enhanced features that can elevate their networking and marketing efforts. While it provides valuable advantages such as expanded reach, competitive insights, and personalised branding, marketing professionals should carefully evaluate whether the cost justifies the benefits for their specific goals and budget. It is essential to consider individual needs, level of engagement, and the potential return on investment before deciding whether to invest in LinkedIn Premium. By weighing the pros and cons outlined in this article, marketers can make an informed decision on whether LinkedIn Premium aligns with their professional objectives.
Empty space, drag to resize
Why not attend our packed 10-hour course on Become an All-Star on LinkedIn Pro. It provides all you need to know about LinkedIn whether you are an aspiring marketing professional or a business. From LinkedIn premium tools to creating tailored content and well-branded campaigns on LinkedIn, as well as how to use LinkedIn research, nurture, target and tailor campaigns.
Do you want to upskill your whole team in LinkedIn? Book a call to speak to us about our in-house training. We can come to you or run it at our Surrey or London locations.
