social media strategy

Become an All-Star LinkedIn Pro

In this 10-hour course we take a deep dive into LinkedIn's features and tools for lead-generation, sales, how to raise your brand reputation and influence, and leadership strategies.
Write your awesome label here.


10 hours
2 hrs across 5 sessions


Social Media 


Beginner to Intermediate


Certificate of Completion

About the Course

LinkedIn is the number one platform for business owners and independent professionals for both B2B and B2C. In this 10-hour course, we take an in-depth look at LinkedIn's freemium and premium tools and the huge range of new and improved capabilities LinkedIn has to offer, and how to apply these to a LinkedIn strategic drive, and build your business brand persona.
This course will cover conversational and curational etiquette; LinkedIn's range of paid and free tools available; LinkedIn advertising formats; the types of content that work well on LinkedIn; and using LinkedIn as part of your sales strategy and a social campaign. 

What you will learn
Course Structure 
What you get
Who is it for?

  • How to set-up an All-star Professional Profile that's more than an online CV

  • All about LinkedIn's premium tool Sales Navigator and how to use it
  • Creating LinkedIn content that engages and speaks to your target audience, as well as converges with other platforms
  • How to create your own branded LinkedIn campaign
  • How to use LinkedIn research, nurture, target and tailor campaigns

  • B2B and individuals case studies and content examples
  • Up-to-the-minute stats and trends
  • Powerful takeaways to build your All-Star profile
  • Recording of the lessons to watch-again
  • Pdf of the course material
  • Support and guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for professionals and start-ups: 

This course is ideal for sales professionals, marketers, content designers and business owners from all industries.


This course is aimed at beginners to intermediate level.

Experience in using LinkedIn is not required but it would be helpful to familiarise yourself with the platform in advance of taking this class.

Duration of Course

This is a 10-hour course. You can attend: Weekdays: 5x 2-hour lessons (with 10-minute breaks) over 5 consecutive days. Weekends: 5x2-hour lessons, 3 consecutive weekends, Saturday and Sunday.

Times of course

Tuesday - Fridays 10am -12.10pm or 2 consecutive Saturdays and Sundays 10am-12.10pm

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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