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social media strategy

Become an All-Star LinkedIn Pro

In this 10-hour course we take a deep dive into LinkedIn's features and tools for lead-generation, sales, how to raise your brand reputation and influence, and leadership strategies.
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Duration

10 hours
2 hrs across 5 sessions

Module

Social Media 

Level

Beginner to Intermediate

Downloads

Certificate of Completion

About the Course

LinkedIn is the number one platform for business owners and independent professionals for both B2B and B2C. In this 10-hour course, we take an in-depth look at LinkedIn's freemium and premium tools and the huge range of new and improved capabilities LinkedIn has to offer, and how to apply these to a LinkedIn strategic drive, and build your business brand persona.
This course will cover conversational and curational etiquette; LinkedIn's range of paid and free tools available; LinkedIn advertising formats; the types of content that work well on LinkedIn; and using LinkedIn as part of your sales strategy and a social campaign. 

  What You Will Learn  

  • How to set-up an All-star LinkedIn Professional Profile that's more than an online CV
  • You will learn all about LinkedIn's premium tool Sales Navigator and how to use it for targeting, events, sales and advertising
  • How to create LinkedIn content that engages and speaks to your target audience, as well as converges with other platforms
  • How to create your own branded LinkedIn campaign
  • How to use LinkedIn research, nurture, target and tailor campaigns.


  What You Will Get Out of This Course  

  • Clear Steps and Powerful takeaways to build your All-Star LinkedIn profile
  • Up-to-the-minute stats and trends
  • Case studies and content examples 
  • Support and guidance throughout the live course
  • Access to the recording of the lessons to watch-again
  • Pdf of the course material
  • A certificate of completion showcasing your achievement

   Course Times and Duration  

DURATION OF THE COURSE

This is a 10-hour course.

Weekdays: 10am-12pm  &  12-2pm
5 consecutive days. 

Weekends: 10am-12pm
Sat & Sun 3 consecutive weekends

IN EVERY COURSE, YOU WILL RECEIVE

  • Access to the recording of the lessons
  • Pdf of the course material
  • A certificate of completion showcasing your achievement


    Who Is This For  

This course is ideal for professionals, start-ups, sales professionals, marketers, content designers and business owners.

Level / Prerequisite
This course is aimed at beginners to intermediate level.

Experience in using LinkedIn is not required but it would be helpful to familiarise yourself with the platform in advance of taking this class.

Choose times to suit your schedule

Upcoming Courses Dates

LIVE: Become a LinkedIn Pro

9th-13th September 2024
@ 5-7pm GMT

6pm-8pm UTC

1pm-4pm EDT

LIVE: Become a LinkedIn Pro

18th-22nd November
@ 10am-12pm GMT

11am-1pm UTC
7am-10am EDT

LIVE: Become a LinkedIn Pro

20th-24th January
@ 5pm-7pm GMT 

6pm-8pm UTC

1pm-4pm EDT

LIVE: Become a LinkedIn Pro

10th-14th March
@ 10am-12pm GMT 

6pm-8pm UTC

1pm-4pm EDT

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
L'Oreal
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.
Oxfam

FAQs

What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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