The Complete Content Marketing Strategy: Creation, Design and Delivery

This intensive course will help you explore a range of content, revitalize and repurpose content, and engage your customers. It includes tasks and templates that will help you put your strategy into practice immediately!
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6 hours
2 hrs in 3 sessions


Content Marketing


Beginner to Intermediate


Certificate of Completion

From Novice to Content Pro: Discover the Strategies That Power Successful Brands in Our Essential Course!

About the Course

Dive into the essentials of content marketing with our concise yet comprehensive course, "Complete Content Marketing Strategy." Tailored for novices and intermediate learners alike, this guide covers everything from the basics to advanced strategy. Learn to create, promote, and analyse content that engages and converts. Overcome common hurdles and utilize our expert tips and resource toolkit to elevate your content game. Join us to start crafting compelling narratives that drive results. Enrol now and make your mark in the digital world!

What you will learn
Course Structure 
What you get
Who is it for?

  • Content Types : From blog posts to videos—and how to use each to connect with your audience

  • Creation and Execution : Unveil the secrets of the Content Creation Process with our in-depth guide on research, planning, and crafting content that engages and converts

  • Promotion Mastery: Learn how to amplify your content's reach with proven promotion and
    distribution tactics that place your message in front of the eyes that matter

  • Analytics Decoded : Demystify the world of metrics and analysis to understand what works, measure      your success, and make data-driven decisions.

  • Toolkit Expansion: Expand your arsenal with an array of resources and tools designed to streamline your content marketing journey from ideation to publication.

  • An actionable marketing strategy for your business/project.
  • The tools and know-how to implement comprehensive knowledge of how it all connects and where marketing activity integrates to help build your time plan. Exclusive access to downloadable resources
    such as templates and checklists.
  • Dedicated support and guidance tailored to you and your business during the live training.  
  • Access to a recording of the lesson,  material, and links, within 24 hours of each class.
  • A certificate of completion.

This course is ideal for professionals and start-ups: 

  • Start-Ups and small to medium-sized businesses (SMEs) who want to do it for themselves- design,
    build and deliver their own marketing plans in-house.
  • Digital, marketing, content and graphics professionals looking to fill a knowledge gap, hone skills,
    or build their own processes.
  • C-Suite professionals who want to learn how to integrate all elements of digital marketing.
  • Professionals looking to learn all about digital marketing to support a career jump.

This course is perfect for you if you are: 

  • Actively looking to improve and innovate your social media strategy.
  • Need to know which direction to propel your business.
  • Upscaling a small business to reach new markets.
  • Looking to innovate and grow strategic ideas.
  • Refining your large business with sound tools for growth.
  • Honing skills and looking to developing new ones as a marketing professional.

Duration of Course

A 6 hour course spread over 3 days. So you won't miss the office or drop-off, or returning to mountains of emails.

You can choose to attend 10-12pm, 12-2pm or 5-7pm.

Times of course

  • 10-12pm GMT - Ideal for UK and European countries time-zones. 
  • 12-2pm GMT - Ideal for UK and European countries time-zones. 
  • 5-7pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. The time will stay the same throughout the 3-week course.

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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