Digital Advertising 101

This 3-hour course explores the wide range of digital advertising options available, what they look like and how they work.
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3 hour session, with a 10 minute break




Beginner to Intermediate


Certificate of Completion

About the Course

This 3-hour digital advertising course looks at 9 different digital advertising mediums available. We explore how they look, how they work, and whether you should use them for your business or not. We look at the different ad formats and channels (Facebook, Instagram, Youtube, Tiktok, LinkedIn) within each advertising medium, consider its uses and business models, and how they might work alongside other digital activity to support a wider marketing strategy and connect with your customers, and enhance their experiences.

What you will learn
Course Structure 
What you get
Who is it for?

  • The huge range of advertising formats available and which formats could benefit your marketing strategy     and business model
  • The break-down benefits of social advertising
  • Best practice advertising design
  • Creating additional revenue for your business, blog or organisation

  • A whole host of market research tools and methods that can be applied immediately
  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for: 

This course is aimed at beginners who are keen to learn more about the digital advertising space and the alternative strategies that are different and complementary to traditional advertising.

It is ideal for digital and traditional marketers looking to learn more, CEO's and business owners
interested in using adverting to support other digital marketing activity and even create
additional revenues.


Beginner level workshop. You don't need any previous experience of digital adverting,just an interest
to learn.

Duration of Course

   3-hour session, with a 10 minute break.

Times of course

  • 10-12pm GMT - Ideal for UK and European countries time-zones. 
  • 12-2pm GMT - Ideal for UK and European countries time-zones. 
  • 5-7pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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