Digital Advertising 101
In this 3-hour course, we explore and go through over 10+ forms of digital advertising formats and platforms. From what they look like; who uses the platforms and how; and how they work. From PPC, social through to affiliate and programmatic advertising. This course is ideal if you or your team want to invest in digital advertising but you don't know where to start.
Duration
3 hour session, with a 10 minute break
Module
Marketing
Level
Beginner to Intermediate
Downloads
Consumer Persona template
About the Course
This course is ideal for:
Level/Prerequisite:
Duration of Course
Times of course
Choose times to suit your schedule
Upcoming Courses Dates
Meet the Trainer
Kathryn McMann
Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL.
Student Reviews
Hear what past students have said
Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
L'Oreal
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.
Oxfam
FAQs
What if I am unable to attend one of the sessions/days. How do I catch up?
Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you.
What are the course time slots available?
Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm
All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course.
Weekends: 10am-12pm
All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course.
What will I need for the course?
For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.
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