digital marketing

Introduction to Digital Marketing

In this FREE one hour introductory class you will learn all the elements and platforms that make up digital marketing, including the changes in technological advancements and how they have affected consumer habits.
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1 hour


Marketing Introduction 




Certificate of Completion

From Novice to Content Pro: Discover the Strategies That Power Successful Brands in Our Essential Course!

About the Course

This digital advertising course will explore how to integrate and use digital advertising tools and platforms to connect with your customers and enhance their experiences. Want to publish promotional content through online platforms such as social media, search engines and websites that can be accessed digitally? In our 1 hour course, students will be equipped with and learn concisely what they need to develop strategies towards developing brand loyalty and much more.

What you will learn
Course Structure 
What you get
Who is it for?

● Effective tools and management to research, manage, track, analyse and improve online advertising campaigns
● Learn how to maximise conversion rates
● Track progress on how customers relate and interact with your ad and content
● How to remain competitive, timely and relevant content when the ads display

● Dedicated support and guidance tailored to you and your business throughout the course.
● A certificate of completion showcasing your achievement throughout the course.

This course is ideal for professionals and start-ups: 

  This course is for those interested in learning the fundamentals of digital advertising and implementing the    concepts learnt to create relevant and time content for online mediums.


This course is aimed at beginners who are interested and keen to learn more about the digital advertising sphere and would like to use different strategies different to traditional advertising techniques.

Duration of Course

1 hour session 

Times of course

  • 10-11am GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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