Sales strategy

Selling in the Digital Space

This 2-hour course will help you understand the customer journey, sales funnel, ZMOT, and multi-device strategies, breaking down how digital has changed the traditional sales funnel. From consumers finding out about your product at the top of the funnel, to researching a product, building rapport, through to conversion. The course looks at the theories behind the new sales route, and why everyone's sales funnel needs to be different.
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2 hour


Marketing Introduction / Sales


Beginner to Intermediate


Certificate of Completion

About the Course

Dive into the essential knowledge and skills needed to excel in the dynamic world of digital sales. Tailored for novices and intermediate learners alike, this guide covers everything from the basics to advanced strategy. Delve into the intricacies of the customer decision journey, gaining insights into how consumers make choices in the digital era. We will explore the mechanics of the sales funnel, providing you with strategies to effectively guide potential customers from awareness to conversion.

What you will learn
Course Structure 
What you get
Who is it for?

  • Explore the Customer Decision Journey: Gain insights into how consumers make choices in the digital era and understand the various stages of the customer decision journey
  • Master the Sales Funnel: Learn the mechanics of the sales funnel and discover strategies to guide potential customers from awareness to conversion effectively
  • Harness the Zero Moment of Truth (ZMOT): Understand the critical concept of the zero moment of truth and learn how to seize pivotal moments in the buyer's path
  • Navigate Multi-Device Entry: Unravel the complexities of multi-device entry and discover how to engage customers seamlessly across various platforms

  • Exclusive access to downloadable resources such as templates and checklists
  • Records and trends of the lessons to watch-again
  • PDF of the course material
  • Support and guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for professionals and start-ups: 

  • Start-Ups and small to medium-sized businesses (SMEs) who want to do it for themselves
  • Digital, marketing, content and graphics professionals looking to fill a knowledge gap, hone skills,
    or build their own processes.
  • C-Suite professionals who want to learn how to integrate all elements of digital marketing.
  • Professionals looking to learn all about digital marketing to support a career jump


This is a beginner to intermediate level.

Duration of Course

2 hour 

Times of course

  • 10-11am GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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