Social Media Tools and AI

In this one-hour course, we explore the future of digital marketing. Learn to harness the power of artificial intelligence in social media marketing, from automating content creation to optimizing ad campaigns. 
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1 hour


Social Media 


Beginner to Intermediate


Certificate of Completion

About the Course

In today's digital landscape, social media is a cornerstone of successful marketing strategies, and the integration of artificial intelligence (AI) has revolutionized the way businesses engage with their audiences. Our 'Social Media Tools and AI' course is designed to equip you with the knowledge and skills needed to leverage the full potential of AI-powered tools in your social media marketing efforts. From automating content creation and curation to optimizing ad targeting and measuring campaign effectiveness, you'll delve into the cutting-edge techniques and technologies that drive results in the ever-evolving world of social media promotion. 

What you will learn
Course Structure 
What you get
Who is it for?

  • AI in Social Media Marketing: Understand the role of artificial intelligence in social media marketing and how it's transforming digital strategies
  • Content Automation: Learn how AI-driven tools can automate content creation, curation, and scheduling to enhance your social media presence
  • Audience Analysis: Discover how AI helps in analyzing audience behavior and preferences, enabling targeted and personalized content
  • Ad Campaign Optimization: Explore AI-powered tools for optimizing ad campaigns, including audience targeting, ad creatives, and budget allocation
  • Performance Analytics: Gain insights into using AI-driven analytics to measure and improve the effectiveness of your social media marketing efforts
  • Emerging Trends: Stay up-to-date with the latest AI and social media trends, ensuring you can adapt and innovate in a rapidly evolving digital landscape

  • Exclusive access to downloadable resources such as templates and checklists
  • B2B and B2C case studies and examples
  • Up-to-the-minute stats and trends
  • A recording of the lesson to watch-again
  • PDF of the course material
  • Support and personable guidance throughout the live course
  • A certificate of completion showcasing your achievement

This course is ideal for: 

Anyone interested in learning how to better understand AI and the role it plays within social media. 


This course is for beginners to intermediates.

Duration of Course

   1 hour session, with  a 10 minute break. 

Times of course

  • 10-11pm GMT - Ideal for UK and European countries time-zones. 
  • 12-1pm GMT - Ideal for UK and European countries time-zones. 
  • 5-6pm GMT. - Ideal for the UK and the US time-zones. 

See course dates for set times. 

times to suit your schedule

Upcoming Courses Dates

Meet the Trainer

Kathryn McMann

Digital Marketing Consultant, trainer and founder of Think King Institute, and Kathryn McMann Consultancy Ltd.
Kathryn McMann has been 'in the business' for over 20 years. Her extensive experience spans across a huge range of industries from e-Commerce, tech, to the public sector, where she has implemented a range of successful campaigns. Kathryn has a holistic and practical approach to digital marketing- seeing each component as part of a whole campaign. She understands what works, what’s wasteful, and what will benefit a campaign now, later or never. Clients include: Panasonic, The British Library & UAL. 

what past attendees thought

Student Reviews

 Hear what past students have said

Well presented. Lots of great material and a truly holistic approach to digital marketing communications. Loved it!
Jose sanchez
I really enjoyed the training. It filled in the gaps in my knowledge and gave me lots of valuable websites/apps to use in the future.
Having attended many courses and conferences on digital marketing over the years, this stands head and shoulders above the rest.


What if I am unable to attend one of the sessions/days. How do I catch up? 

Once you have registered to attend, you will be able to watch a recording of the live class 30 minutes after it has finished, at a time that suits you. 

What are the course time slots available? 

Weekdays: 10am-12pm / 12-1pm / 5-7pm
Weekends: 10am-12pm

All times are based on GMT/BST. Check dates for the times of the course, and check your time-zone. The times will be the same throughout each course. 

What will I need for the course?

For each lesson you will need headphones with a mic, pen and paper to take notes, and either a computer, tablet or mobile to attend the class. On confirmation of your place you will be able to login to access the live course feed and any accompanying material.

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